From 0 to 2 000 000 USD in revenue in 3 years.

Average conversion rate at 28.3%

PPC Acos at 28%

This account is one of Digital Merchant’s personal Amazon stores. We believe in only preaching what we do (successfully) ourselves. When most service providers never have any significant risk themselves, we fully understand all the ins and outs of running a successful Amazon account and business.

Performance Results:

From 0 to 2 000 000 USD

a year in revenue in 3 years

Launched

over 30 products

Top 0.005%

Amazon account in sales worldwide

Average conversion rate

across all products is at 28.3% (compared to Amazon’s average of 10%)

All paid advertising

campaigns running profitably

100% success rate on products launched

not a single product we have launched has been in the red

Our approach:

We focused on the strategy from the start, choosing and launching the products that we predicted to perform best. With decisions like this on Amazon, you often have to wait 6-18 months before knowing for sure if they have proven successful. Taking the time to plan and research pays off.

Action steps:

  • In-person meetings to find out more about the company, their goals for Amazon, budget limitations, and possible products we could sell.
  • Thorough market and keyword analyses to compare Amazon UK and Amazon Germany. We can then choose the most profitable option for the products.
  • In depth product research on Amazon Germany to determine the best 3 products to start with out of their 100 total.
  • Background research into thousands of customer reviews, study Google, and talk to product experts. This gives us a deep understanding of the customers’ minds, and how to present the products in the most attractive way possible.
  • Create product pages that appeal to our exact target customers - every image, word of copy, and the design. This makes sure the Amazon algorithm shows us at the top of the search results as well as achieving the highest conversion rates.
  • Find reviewers for our products to create some social proof. This gives us strong initial momentum thanks to the influx of positive feedback and reviews.
  • Create Amazon Sponsored Ads that are both simple to manage and highly profitable.
  • Continuously optimize product pages to maximize relevance to the customer and search engines, resulting in a steep growth in sales. Next, add new variations of the top products to further boost sales.
  • Gather data and hold meetings with the client to perfect the quality of the products, launch new potential best sellers, and further improve sales positions.

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